5 Quick Tips on Creating a Killer Script for Your Video
Have you ever thought about doing a video for your business, only to realise that you really have no idea what to say? Or maybe you’ve done videos in the past but you didn’t get the result you wanted? Well, keep watching, as I’m going to give you some quick tips on creating a killer script for your video.
Writing an engaging video script takes skills and experience. It’s one of the most important parts of your video, if not the most important. Whether you’d like to use bullet points, a teleprompter, or to shoot from the hip, I would strongly urge you to at least have a rough script set out so that you understand where you’re going with what you’re trying to stay.
1. Start with the basics
Firstly, start with the basics. As I’ve said in my other videos, know your audience, who you are talking to and for what purpose, and then be clear on your message. What is it that ultimately you want as a reaction to your video? Decide on your call to action. You need to keep your script as short as possible, and it must keep your audience engaged. A key trick to do this in the first place is to make sure that you get across in the first five to 10 seconds what the value of your video is to the viewer and what outcomes they might expect by watching it.
2. Speak directly to your audience
If you enjoy public speaking, you know that speaking directly to your audience is the best approach. Some speakers imagine that they are addressing just one person in the audience, and that helps them find the right tone. This is especially true on video. Don’t talk to a whole group. Think of the person that you wish you could get access to right now with this video, and talk directly to them. Storytelling is a powerful marking tool. Stories and case studies will help your viewers understand who you are and what you’re talking about, and will help them remember both the content and you. Try to embed your message within a story. Take the viewer on a journey. It isn’t always possible, but since starting out doing my own videos, I’ve seen that sharing your own results can end up 10 times the engagement of a factual list of stats.
3. Length matters
What about the length? Well, a lot of people have now started to cut in on to the 60 to 90 second rule, which of course, is now outdated and not really that applicable. Yes, a short video that is to the point will always get better engagement than one that rambles on for 10 minutes without direction or structure. But telling a compelling story in 60 to 90 seconds is not always possible. The truth is, if what you have to say is of value to your audience, then the video should be as long as it needs to be. That’s the key: as long as it needs to be. If you have done a video that is eight minutes long and cannot be any shorter, then it should be eight minutes long. If it delivers values, people will watch it. But if you can get the same information across in an engaging way in four minutes, then obviously, it should be four minutes long and not eight minutes.
4. Start with a simple structure
For the script, just try starting with a simple structure of what is the current problem you’re addressing, what is your audience’s current situation, what is the desired outcome, and how do I show them how to get from where they are now to where they want to be? Now, this can get much more complex than this, but it’s a great place to begin with.
5. Get someone to do research and turn it into a script
Finally, one of the biggest risks that you can take is to ask someone else to write a script for you. Unless they are highly skilled marketing copywriters, it’s unlikely they would be anything close to what you would normally say, and probably won’t resonate with your audience. If you’re short on time, what you can do is get someone to do some research for you so that you can then turn that research into a script using your own words. That’s something that I’ve certainly done many times in the past.
It can seem pretty overwhelming to actually start this process, but the more you do all of this, the better you’ll become.