How to Ensure your Video has Purpose
Have you notice how many business videos and tutorials seem to go on for so long without any real direction? If you’re making videos or thinking of doing it for your business, then stay tuned to find out how to ensure your video has purpose and the message doesn’t become confused.
A lot of business owners don’t even stop to ask themselves what the purpose of their video is before they start recording, and it shows, both in quality and the engagement results that it gets. You really need to be crystal clear about what it is you want to achieve before you even think about picking up a camera.
- What is it you want to accomplish with your video?
- What is your ideal outcome?
- Do you want to position yourself as an expert in your industry and increase your authority?
- Are you trying to promote a physical product, or maybe you have an online course that you want to show off?
- Are you just sharing your story?
Or maybe your ultimate goal is to build tribe. It could even be a more aggressive sales strategy. Maybe you want to book more clients. You might be using Facebook video ads. Each one of these has a very different outcome, and as such, should have a very different feel, motivation, and message structure.
Recording a promo video is very different to creating an online video course. You wouldn’t approach them in the same way, so defining a clear goal will really help you and the video crew, if you have one, will really appreciate that. It will also help you stay focused and keep your message consistent. Your biggest pitfall to avoid is choosing too many goals and too many key messages. Once you start confusing the message, targeting too many people, and trying to achieve too much, you will lose the clarity of your message.
A good rule of thumb is to choose just one keyword or one keyword’s phrase per video, and stick to that. Just keep to it, keep it simple, and your message will be ultra clear.