How To Keep Your Target Audience In Mind
When you’re about to make a video, it’s easy to lose sight of who you’re actually making it for and only concentrate on why you’re making it. Believe it or not, the “why” isn’t always all it’s cracked up to be. In this video, I’ll explain how to keep your target audience in mind when creating a video and why that’s so important.
Firstly, just think about your audience. Who are you talking to and why are you talking to them? What is it that motivates them and what are their problems? What do they need? What are their dreams, fears, aspirations? If you don’t know, how can you talk to them? Before picking up a camera, make sure that you understand the answers to these questions.
Once you know who you’re talking to, you can begin to adjust your body language and tone of voice. Yes, it’s absolutely fun to be yourself, but ask yourself, “Do you behave the same way at a business meeting as you do at a party?” No, but you’re still being yourself in both situations.
It’s important to understand who it is that you’re talking to so that you can identify with them on a personal level. You can share the same information and the same message in many ways while still being yourself.
Consider whether you want to appear professional and to the point or friendly and casual. Knowing your audience will also help you relax and be more authentic during the recording, even if you’re using a script. Creating an emotional connection with your clients, inspiring and motivating your students, making customers take action, all of the things that you ultimately want to achieve as an outcome for your video is a lot easier if you understand their problems, needs, and desires.
One of the biggest mistakes you can make here is to talk to too many different people. A mentor of mine once told me, “Target everyone and sell to no one.” Talking to everyone simply doesn’t work. Get targeted, understand who you’re talking to and why you’re talking to them, and the effectiveness of your videos will improve exponentially.