Why Use Video on Social Media for your Business?
Everyone is using, or at least raving about why use video on social media for your business, but before you jump in and hit record, consider why you’re doing it and the image that you want to send out about your company and your brand. Video is without a doubt the most effective and powerful marketing tool available at such a low cost to small business. It’s a persuasive tool that increases the amount of organic traffic, can engage an audience, used properly, can provide a good return on your investment, and plays a key role in helping your customers make buying decisions.
Videos can be used in any industry, from real estate to online products, trades, services, gyms, professional coaches, big brands, government, and many more, and the results can really be quite staggering.
- Real estate listings that include a video receive 400% more inquiries than those without.
- Shoppers who viewed a video are 174% more likely to purchase than those who didn’t.
- 77% of consumers actually admit that they’ve been convinced to buy a product or service by watching a video alone.
- 61% of businesses have said that they currently use video as a marketing tool, and of these, 66% were not using video only 12 months ago and 93% of businesses …
Well, look. You get the idea, but most importantly, and this is a step really worth noting, 97% of users say that they have shared a brand’s video with a friend or on their social media channels if a video was entertaining, educational or inspirational, or simply because they liked what the brand was saying.
Once you realise the power contained within that statement, you can begin to see the true opportunity that video presents to your business. What are your options to get started? Well, you can record your own videos and use those very effectively. This is a strategy I fully encourage because sometimes you just need to get your message out there. With all the video creating and editing software available, it’s actually fairly easy to achieve a relatively professional look and feel, but sometimes that just isn’t the best use of your time, and this is where hiring a professional can make more sense. At the end of the day, your time should be more valuable to you than saving a bit of short-term cash. This is especially true if a particular video is going to be representing your brand. Poor video can actually do your business image and the relationship with your potential clients more harm than good. Sometimes you just need to concentrate on delivering the content and let someone else take care of making you look good.
Whether you’ve got professionals coming in or you’re doing it yourself, you’re shooting a full promo video, a seminar, a one-to-one interview, a company social event, or you’re creating a series of educational videos like these, it still takes a lot of preparation to get it right. Luckily, I’ve got all of that covered for you too, so keep an eye out for more tips on ensuring your next video is your best.